Riot and Prime Gaming renew deal for in-game rewards, esports
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Riot Games and Amazon’s Prime Gaming have renewed their partnership. The deal spans in-game content across League of Legends, its mobile counterpart Wild Rift, Valorant, Legends of Runeterra, and new this year, Teamfight Tactics and the publisher’s esports programs.
Amazon Prime members will be able to unlock exclusive rewards starting this month. These include:
Prime Gaming will also remain a global sponsor for League of Legends and Valorant Esports. Additionally, Prime Gaming will be the first global sponsor for Teamfight Tactics Esports. Part of the deal includes sponsoring several events for the LCS, LEC, and VCT competitions in North America and EMEA.
The program will provide free content to esports fans throughout 2023 too. Prime members can claim exclusive esports emotes during LoL Esports global events (e.g., MSI and Worlds). Additionally, Prime Gaming will continue to sponsor key broadcast moments for VCT events including post-match highlights.
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Riot Games and Prime Gaming have worked closely since 2018. In October 2021, the companies expanded upon their partnership, increasing the quality and quantity of content.
This deal lasted through 2022, which recently caused fans to speculate that the deal had lapsed. Riot developer Andrei “Meddler” van Roon confirmed in the thread that negotiations were happening behind the scenes in February 2023.
While Riot will be supporting an additional game with this announcement, the
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