Realme to launch all new smartphones with AI; GT series to have flagship killer specs: VP Chase Xu to HT Tech

tech.hindustantimes.com:

Realme is planning to make a bold move in the Indian smartphone as it promises to launch only AI-enabled smartphones in future. To make the Realme GT series more competitive, the brand also claims that every GT series smartphone in future will be a “flagship killer”. In an interaction with HT Tech, Realme Vice President and CMO Chase Xu, shared some interesting details about the upcoming GT series and how they plan to strategise AI integration to their GT series smartphone. 

The Realme GT series has been highly focused on the performance segment since the beginning, and with 5 generations of refinement, the company launched the Realme GT 6 series recently in 2024. While the planning and development of the smartphones took two years, both the GT 6 and GT 6T have been gaining much recognition in the segment.

Also read: Realme GT 6 review: Flagship equivalent performance at Rs.40,999

Realme GT 6 series recently made its debut in the high-mid range smartphone market and it is already gaining traction due to premium offerings. As the GT 6 series marks the debut of Realme's “flagship killer” and Next AI, Chase Xu, the VP of Realme shared insights with HT Tech on how the company plans to bring the upcoming GT series smartphones to India. 

Also read: Realme GT 6 vs Motorola Edge 50 Ultra

Chase said that every upcoming GT series smartphone would be a flagship killer, “No Flagship Killer standard, no Realme GT release.” It was also mentioned that the company has increased its investment by “390 percent” for the GT series smartphones since 2023. “We're committed to bringing the best technology and design to our customers, and we're excited about what the GT series has to offer. More details will be shared closer to the launch date,” he added.

When asked about Realme's AI strategy, Chase highlighted that they position the company as “AI Populariser'' with Next AI. Currently, Realme is focusing on three major areas: AI imaging, AI efficiency, and AI personalisation. Chase added, “We