PTW’s Side will acquire sound and music studio Vibe Avenue for $1.46M
PTW‘s Side division has acquired Vibe Avenue, an award-winning interactive music and sound studio, for $1.46 million.
The Montreal-based studio will be rebranded as Side Montreal and will bring sound design, music composition, and soundtrack production expertise to Side’s existing audio offerings. PTW, formerly known as Pole To Win, is a big game services firm based in Japan. It has 6,000 people.
The deal, which was finalized today, marks an important milestone in PTW’s growth strategy. By acquiring Vibe Avenue, PTW aims to bring on board top-notch talent while expanding its service portfolio. The addition of Vibe Avenue’s audio capabilities will enable Side Montreal to offer clients a more comprehensive range of services, said Deborah Kirkham, CEO of PTW International, in an interview with GamesBeat.
“We’re super excited to have five Ave as part of the PTW family,” Kirkham said. “We have long wanted to add sound design and composition to our portfolio. And in terms of our acquisition strategy, we look for a company that is best of breed and a cultural fit, that we know we can grow and expand organically post acquisition, and Vibe Avenue is all of those things. They’re a great company.”
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Mathieu Lavoie and François-Xavier Dupas, the founders of Vibe Avenue, will join Side Montreal as senior director and creative director of music and sound, respectively. They will report to Olivier Deslandes, senior vice president of audio and speech technology at Side.
While Vibe Avenue is small, Kirkham said it’s a good fit.
“We’re
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