PS5's Astro Bot Marketing Onslaught Starting in Busy Shopping Mall | Push Square

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Sony is sometimes accused of poor marketing, but when a game matters to the company, it always goes all out. It’s looking like a bulk of its spend this holiday will be concentrated on Astro Bot, as it readies promotional displays around the world. In Taiwan specifically, you’ll find an enormous replica of the eponymous android hanging out around the Citylink Mall located just above Taipei Nangang subway station. This is next to a convention centre, so there’s always plenty of foot traffic through the area.

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In addition to a giant Astro Bot replica, there’ll be PS5 demo stations for those passing by to try the title, as well as a photo booth and the promise of prizes. Those who complete certain challenges will be entered into a prize draw for valuables such as a Bravia television, PS Portals, PS5 consoles, and Astro Bot DualSense controllers. There’ll also be a sticker pack available while stocks last.

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The promotion will run for three days from 6th September, and is likely to be just one of many activations all around the world. You may recall earlier in the year, during the Champions League final, Sony erected a massive Astro Bot pinball table next to Wembley Stadium. The hope is that this will all help make the character a household name.

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As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.

Let's hope the game does well. They've got to make all that Concord money back.

Shopping centres. Anyway. I've always thought Sony marketing is some of the best in the industry. That huge tower of supercars promoting GT7 was amazing.

I just saw a bunch of outdoor ads for Astro Bot in my