Xbox's Phil Spencer has once again said that mobile is the key to growing both Microsoft's games business and the industry overall – and that includes bringing AAA titles like Starfield to smart devices.
Speaking to our sister publication Eurogamer at Gamescom, Spencer reiterated that the proposed acquisition of Activision Blizzard will be key to Xbox establishing a foothold in mobile, thanks to the publisher's ownership of Candy Crush creator King.
In the full interview, he discussed how growing on mobile is not just about getting into the already dominant free-to-play space, but finding ways to bring more console-like experiences to smart devices which he says is "one of thing mobile players, in my opinion, are missing today."
"They have an abundance of free-to-play games and there's so many mobile games that launch," Spencer said. "But if a mobile device is the only device you can own as a consumer, how are you going to be able to play the amazing games that are on the Gamescom showfloor today? I don't think the device that you own should be a barrier to the games you get to go play.
"I want to make sure - for the health of those retail games - that they are available on the fastest-growing gaming platform, which happens to be the mobile phone. It's really the only one of the three that's growing. Console is relatively flat in terms of number of players, PC is relatively flat in terms of the number of players. Mobile has been really all of the growth in this industry over the last ten years.
"I think we miss something if amazing story-based games like a God of War or Starfield or Spider-Man or whatever aren't available in [those] places."
Spencer said the solution to bringing games such as Starfield and
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