OxeFit home workout startup raises funds from celebrity athletes
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OxeFit has raised money from a few more celebrity athletes to support its tech-based home workout equipment.
Professional golfer Dustin Johnson and Los Angeles Rams’ Jalen Ramsey have joined other athletes who have invested in the Plano, Texas-based company.
The athletes join other notable investors including, Dallas Cowboys’ quarterback Dak Prescott, former Los Angeles Dodger Matt Kemp, and Toronto Raptors’ Thaddeus Young.
The company will use the new funds — the total amount of which was not disclosed — to bring the AI-driven fitness and health system XS1 to consumer homes. The company launched its AI-powered total body at-home system, the XS1, in late 2021.
After seeing significant interest in investment from pro athletes, OxeFit recently raised a new round, bringing the total company funding to over $35 million. The company also said it surpassed its unspecified 2022 Q1 sales target.
“The ability to mix strength and cardio in the same workout on the same machine is groundbreaking, and allows for more creativity in my daily workouts — which is what caught my attention with OxeFit,” said Ramsey, in a statement. “Both the commercial and consumer versions of the OxeFit systems give you everything you need to hit peak performance from the training facility or your living room.”
Johnson will help publicize the machine as he shares his journey to evolve his personal fitness routine.
“Strength and fitness have always been a huge priority for me and have allowed me to truly rise to the top of my game. Consistency is key, whether at home or in
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