Epic Games teams up with Timberland to marry fashion design and Fornite
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What would boots look like in the metaverse? Better yet, what would they look like as part of the landscape of Fortnite?
We see the answers to these questions in the art created by Epic Games, Timberland, and a group of footwear designers and artists known as ConceptKicks. And some of that “metaboot” art was created inside Fortnite.
The companies partnered together to create a one-of-a-kind design innovation experience that blends the physical and virtual worlds to reimagine product design and engage consumers in the journey, said Drieke Leenknegt, chief marketing officer for Timberland, in an interview with GamesBeat.
Based in Stratham, New Hampshire, Timberland is known for its yellow work boot that it created in 1973 and it is now a well-known eco brand.
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Timberland launched a program dubbed Construct: 10061, and this time it focused on virtual design.
“Footwear is in our blood and our DNA and we have a very industrial design lens,” Leenkneght said. “It’s about making footwear that works and at the heart. Construct is an expression of that. And so Construct is an initiative that started a couple of years ago as the ultimate ultimate expression of need for us as a footwear driven innovation company.”
The company invited players and footwear aficionados from around the world to enter the universe of design, creation and innovation — highlighted
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