Microsoft hasn't been shy about its mission to bring billions of players into the Xbox ecosystem. It's an audacious dream, particularly as Microsoft Gaming CEO Phil Spender confirms that just "over 100 million people who play on Xbox" platforms in 2022. But with news of Xbox gaming coming to Samsung Smart TVs on June 30, perhaps the platform holder is inching ever closer to achieving the impossible.
This new partnership between Microsoft and Samsung will let you play Xbox games through your TV, no console required. "You'll be able to launch and have a streamed gaming experience via an Xbox app on the TV directly," confirms Microsoft Gaming's chief marketing officer Jarret West.
The Xbox app is coming to Samsung Smart TVs first, with Microsoft asserting that it will 'explore other TV partnerships' in the future. For now, you'll need a Samsung 2022 Smart TV and a good internet connection to be able to play.
Ashley McKissick, corporate vice president of experiences and platforms, says that accessing Xbox games on a Samsung Smart TV is as easy as navigating to this "new thing called the Game Hub" – a streaming app, just like Netflix or Amazon Prime, built into the 2022 models – "and you just click on the Xbox app."
From there, you'll launch into the Xbox Game Pass Ultimate experience, as you'd expect to see it on other devices. You'll be able to access the hundreds of cloud-enabled games on Game Pass Ultimate, although Fortnite can be streamed directly from the Cloud without a membership. If you don't have an existing Game Pass Ultimate membership, Xbox says you'll be able to sign up directly from the app.
Microsoft is also promising that a variety of Bluetooth controllers will be supported on the Samsung TV service,
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