Nintendo Recognizes Generative AI’s Potential and Risks, Aims to Continue Delivering ‘Unique’ Value
During the 84th Annual General Meeting of Shareholders, Nintendo President and Representative Director Shuntaro Furukawa answered several questions about the company's strategy. One shareholder inquired about Nintendo's plans for generative AI, and Furukawa-san replied by recognizing the technology's potential as well as its risks.
In the game industry, AI-like technologies have long been used — for example, to control the
movements of opponent characters — so I believe that game development and AI technology
have always had a close relationship. Generative AI, which is becoming a big topic recently, can
be used in creative ways, but we recognize that it may also raise issues with intellectual property
rights.
We have decades of know-how in creating the best gaming experiences for our players. While
we are open to utilizing technological developments, we will work to continue delivering value
that is unique to Nintendo and cannot be created by technology alone.
Related Story Nintendo Switch 2 Is Planned to Be Widely Available in Stores at Launch, as the Company Is Focused On Producing Enough Units to Meet Demand
It does not seem like Nintendo is outright opposed to using generative AI. However, they are likely to maintain their traditional game design-centric rather than tech-centric approach to game development, which proved extremely successful with the Wii and Switch console generations.
As reported earlier, in the same shareholder Q&A, Furukawa revealed that Nintendo would strive to produce enough units of its next console to avoid a repeat of the Switch situation, where the lack of available units caused the unfortunate phenomenon known as scalping (resale at extremely high prices).
A couple of months ago, Nintendo confirmed it will announce the upcoming console within fiscal year 2025. According to rumors, the Switch 2 should be unveiled this Fall for a scheduled launch in March 2025, eight years after its predecessor. It is expected to have an NVIDIA Tegra 239
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