Nintendo Really Made A The Legend Of Zelda Tears of The Kingdom Commercial For Dads
Are you used to the idea of grown-ups playing video games? I’m sure a lot of GameRanx’s own audience already skew 20 years old and above, and are possibly even considerably more adult than that.
In fact, ESA’s Essential Facts About The Video Game Industry report for 2022 found that 34 % of all gamers are in the 18 to 34 year old age group. This is also the largest age group playing games.
Still, in spite of how widespread gaming is among adults, and how many games are clearly made for adults, it’s still not so commonplace that we are used to the sight of a middle aged man playing a Nintendo Switch, while on the bus going home after work.
And yet, that is precisely what Nintendo Australia decided to pitch in their newest commercial. There is no doubt that this commercial is making it to Australian television, and it would certainly be interesting if it made it to the rest of the world as well.
The commercial starts with an older man, wearing a coat and tie and everything, getting on the bus and shrugging as he looks out the bus window, to what is admittedly a beautiful Australian seaside.
The man gets home, greets his significant other, but as he sits down to relax in front of the TV, he sees a Nintendo Switch Pro controller and the box for The Legend of Zelda: Tears of the Kingdom.
He is then shown playing the game, experimenting. Interestingly enough, he is shown repeatedly failing to get across the water to an island. It isn’t until he figures out how to make a proper raft using Link’s new abilities that he succeeds.
Later, he’s shown playing The Legend of Zelda: Tears of the Kingdom on the bus, on an OLED Switch. As he sees Link flying across his glider, he looks out the bus window again, sees the bright blue sky, and
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