NICKMERCS inks 8-figure deal with Twitch rival, Kick.com
Ahead of TwitchCon Las Vegas, creator Nicholas “Nickmercs” Kolcheff has announced he will expand on to competitor Kick.com. The exact details were not disclosed, but the one year non-exclusive deal was for eight figures. Nickmercs will continue to stream on Twitch, but the majority of his broadcast hours will shift to Kick.
“At Kick, we’re all about empowering creators to do more,” said Ed Craven, cofounder of Kick.com, “Nick has one of gaming’s most loyal audiences and his ability to mobilize them towards live events, where they unite as a tight-knit community, is nothing short of inspiring. Over the course of the next 12 months, we are helping Nick produce even more events and to kick off this signing, we are coming in as major sponsors of this year’s MFAM Central, happening in Vegas October 20th and 21st.”
Together, Kick and Nickmercs plan to elevate his community events and creator-led esports tournaments. At this time, Nickmercs plans to solely focus on promoting his MFAM gauntlet tournament series, rather than costream other esports events on Kick.
“Building a community is everything I’ve ever wanted to do,” said Nicholas “NICKMERCS” Kolcheff. “By expanding on Kick.com, I’ll be able to reach new audiences and welcome even more fans into the MFAM. We will compete on big stages, host big events, and share new content in new ways. This is a major move for me, and I can’t wait to share this new experience with the community. It’s all for them.”
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Expanding outside of Twitch is a major move for the streamer. According
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