New Marvel movie has AI-generated opening credits, and they're somehow even worse than you'd expect
Marvel's oozed-up AI credits sequence for Secret Invasion came out as horrid as you'd expect. Originally a comic storyline centred around the Skrulls—sinister alien shapeshifters—and their infiltration of the superhero community, a Marvel Cinematic Universe retelling could've been interesting. Unfortunately, the studio's decision to work with an «AI Vendor» has left many fans furious.
«Imagine developing an entire show that is LITERALLY about displacing people and mimicking/imitating them with the goal of ultimately disempowering and replacing them, and then doing this,» dekubrush—a senior character artist at Blizzard—wrote on Twitter, going on to call it an «utter embarrassment» and an «absolute failure of the highest magnitude.»
Jeff Simpson, a senior concept artist who worked on the show itself, also commented: «Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists' careers.»
Meanwhile in an interview with Polygon, executive producer and director Ali Salim defends the decision as a matter of theme. «It just came right out of the shape-shifting, Skrull world identity, you know?» Salim later goes on to admit he doesn't quite understand the technology. «We would talk to them about [ideas], and then the computer would go off and do something. And then we could change it a little bit by using words.»
It's mind-boggling to hear that a director's understanding of the controversial tech they're using apparently boils down to 'the computer does things', especially in the background of ongoing Hollywood strikes where AI has formed a part of the conversation. It's reminiscent of the controversy caused by Prime Matter—publisher of the System Shock
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