Netflix is reportedly exploring adding in-game ads to its gaming service
Netflix is exploring introducing in-game ads to its gaming service.
According to a report in the Wall Street Journal, top Netflix bosses have had “discussions,” about the possibility of integrating advertisements into the streaming giant’s limited, but growing, gaming selection.
It’s suggested that Netflix would only introduce ads to users who already see ads as part of their subscription, which is the case for users on the lower-priced ad-supported models.
Elsewhere in the report, it’s suggested that Netflix could begin offering larger titles for an additional fee, as opposed to the current model of games being included in one’s subscription.
Netflix’s games offering launched in 2021 and will have nearly 90 games by the end of this year, including Grand Theft Auto Trilogy – The Definitive Edition (launching Thursday) and Football Manager 24 Mobile.
According to Netflix, it has another nearly 90 games in development, including Braid: Anniversary Edition, Hades, Monument Valley 1 & 2, and Paper Trail.
Last year, Netflix also took the first step towards making games playable on TV and computers by rolling out a test in the US, UK and Canada.
“By year’s end, we’ll have 86 games available —all included with every Netflix membership without ads, in-app purchases or extra fees,” wrote Netflix’s games VP, Mike Verdu. “And with nearly 90 more games in development, we’re just getting started.”
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