Generally speaking, videogame trailers are a promotional, sometimes informative type of thing: «Here's our new game, here's what it looks like, here's when it comes out,» and all that. But today we've got something different to share with you: A trailer celebrating Microsoft's $68 billion swallow-up of Activision Blizzard, which finally happened today following the long-awaited green light from the UK's Competition and Markets Authority.
The trailer is essentially a mash-up of Microsoft and Activision Blizzard's greatest hits: There's Master Chief, there's Captain Price, there's Forza, Sea of Thieves, Diablo, and Starfield. But then we cut to a pair of toothy bois from World of Warcraft, and the schmaltz begins: «So… this is home now,» one says. The other replies, «Home… family.»
It builds from there. As «Oh, What a Beautiful Morning» slowly crescendos in the background, Price tells Gaz, «I can get us an army.» But not just an army: A family. «It's about time,» StarCraft stud Jim Raynor growls as his visor slams shut. A Vault Boy dances with glee; Crash Bandicoot screams «woo hoo!» And then Ghost grabs at those heartstrings, and pulls hard: «We're a team. All of us,» he intones as a pair of United Colonies space jockeys stand and salute. «No one fights alone.»
There's more, but you get the idea. It's a lot to take in. What makes it particularly weird for me, though, is that beneath all the Dom Toretto-esque invocations of «family,» what's really being celebrated here is the triumph of capitalism uber alles. The FTC and the CMA both threw a thumbs-down on the proposed deal, which will see the world's largest independent videogame publisher swallowed whole by a literal trillion-dollar company, and it was only through
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