Microsoft Is Running Full-Page Ads About Its Activision Blizzard Deal
In what appears to be its latest attempt at convincing regulators, Microsoft is running full-page advertisements in UK newspapers about the Activision Blizzard deal. The tech giant has been actively campaigning for its pending $68.7 billion acquisition as the likes of the FTC and the UK's CMA cast regulatory concerns over the acquisition. Now it looks like Microsoft isn't leaving anything out when it comes to pushing for the deal to go through.
The ongoing case for Microsoft's Activision purchase has been a hot topic over the past few months, most notably since the regulators continue to raise concerns. But it's not just regulators, as rivals have also been increasingly vocal against the pending deal with the likes of Sony pointing to Microsoft's potential monopolistic situation with the Call of Duty franchise. In an effort to raise confidence within the industry, Microsoft signed 10-year deals with Nvidia along with Nintendo, where the tech giant will expand its library of games to the respective platforms. However, a more recent update suggests that Microsoft has extended its efforts to offline mediums as well.
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The Xbox maker was seen running full-page advertisements in the Financial Times and the Daily Mail newspapers at a time when the CMA looks at Sony's concerns about Microsoft potentially pulling Call of Duty from PlayStation consoles. Unsurprisingly, the advert highlights the franchise with Microsoft claiming that part of the commitment post-Activision acquisition is to bring Call of Duty to 150 million more players. The 150 million in question refers to the company's recent agreements with Nvidia and Nintendo.
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