Marvel Shows Why She-Hulk Struggles To Be An A-List Star
Warning: Contains spoilers for She-Hulk #4
The current She-Hulk ongoing series was supposed to be the last in a long series of relaunches of the character but instead, it's showing why Marvel struggles to make Jennifer Walters one of its A-list stars. She-Hulk is still trapped in her representation as a pseudo-feminist icon that, rather than emphasizing her human side, tries to sideline it.
In a world still dominated by male characters, She-Hulk is perhaps Marvel's most recognizable female hero. Despite that, she never enjoyed the commercial success of the company's flagship characters, and her ongoing series were relatively short-lived. The first one (Savage She-Hulk) only lasted 25 issues, and after its cancellation in 1982 it took seven years before Jen got her own title again. Sensational She-Hulk made comics history thanks to John Byrne's satirical and provocative approach. The series ran for 60 issues before it was canceled in 1994, and this time it would take ten years before Marvel decided to bet on Jen Walters again, with She-Hulk, written by Dan Slott first and later by Peter David. Despite the talents involved, this series was also met with poor sales and canceled in 2009, and the same fate happened to yet another relaunch, written by Charles Soule, which lasted only 12 issues.
Related: She-Hulk's Wedding is Still Marvel's Most Misguided Attempt at Feminism
She-Hulk by Rainbow Rowell, Luca Maresca, and Rico Renzi, is Marvel's latest attempt to make Jennifer the star of her own title. The story seems to take inspiration from Slott and David's takes on the character, who focused a lot on Jennifer's personal life and her lawyer career. However, issue #4 proves that Marvel still can't move past the earliest
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