WARNING: Spoilers for Thor: Love and Thunder and Ms. Marvel.
Ms. Marvel's positive reception, including a record-breaking 98% score on Rotten Tomatoes, makes Thor: Love and Thunder's negative reactions look even worse. One direct consequence of Marvel's new release strategy for the MCU Phase 4 is that thanks to the Disney+ platform, there can now be two MCU installments being released at the exact same time – a movie on the big screen and a TV show streaming on Disney+. That was the case for the Moon Knight finale and Doctor Strange in the Multiverse of Madness and has now happened again with Ms. Marvel's final episodes airing around Thor: Love and Thunder arriving in theaters.
While this release strategy allows the MCU to move its story forward a lot faster (to the point that the MCU Phase 4 runtime will nearly be as long as the full Infinity Saga by the end of the year), it also highlights the differences between each Marvel release – for better and for worse. Marvel's Phase 4 is being received with a lot more criticism than other eras in the franchise for reasons that include but are not limited to the number of releases. Still, there are Phase 4 movies and shows that, despite the current MCU criticism, perform very well either in terms of box office or critical reception. Spider-Man: No Way Home's billion-dollar box office and Ms. Marvel's Rotten Tomatoes score are some examples.
Related: Where Ms Marvel Goes At The End Of The Finale
After the highly praised Thor: Ragnarok, a movie that redefined Thor as a character and set the franchise on a new, exciting path, the expectations for Thor: Love and Thunder could not have been higher. Not only was Taika Waititi returning to the director's chair to continue Thor's
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