Using the vastly underrated team Damage Control, Marvel Comics was able to poke fun at rival publisher DC Comics. Fans may know Damage Control from their appearance in the MCU's Spider-Man: Homecoming, but they also have a long history in the comics, where Marvel used them to reference the runaway success of Tim Burton’s Batman.
Damage Control is a unique organization within the Marvel Universe — a construction company that cleans up after superheroes, often using superpowered individuals who prefer an honest day's work to directly fighting crime. Damage Control starred in three different mini-series between 1989 and 1991, and the group has also appeared in line-wide events such as Civil War II. Damage Control has appeared in several animated series, such as Ultimate Spider-Man, and remains a consistent presence in the Marvel Universe, often as the focus of more comedy-oriented stories.
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In issue one of 1989's Damage Control vol. 2 (from Dwayne McDuffie and Ernie Colon), Damage Control was bought out by Carlton Industries, and the new owners put an enormous “DC” on top of the building. While it was supposedly short for “Damage Control,” readers could not help linking it to DC Comics' iconic logo, and this became a running joke through the miniseries, as various characters came under the thumb of new corporate masters. With new rules that led to some of Damage Control going on strike, it was strongly implied that the «DC» takeover was a bad thing for the main cast, allowing Marvel to take digs at its main competitor. In issue four, the company is sold, and the giant «DC» is removed. Readers learn that an employee sold it to a «comic book company
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