Lenovo has been offering gaming laptops for many years, best known for the Legion brand. Designed for gamers, the emphasis has been on portable power, interesting design and hitting key specs — at a price, of course.
The idea behind LOQ is to address that latter point, to pull down the price and open up a line of gaming machines for tighter budgets. Lenovo LOQ launches as a new sub-brand, but as you'll see, it plucks some elements from its Legion siblings, making for an attractive proposition. There will be 15 and 16-inch version of this laptop with minor differences to the specs, with Intel and AMD power options. We had a brief encounter with one of the launch models — to get some first impressions.
The Lenovo LOQ offers a more affordable entry-point to gaming hardware, with attractive design, hardware options and plenty of features. First impressions are great.
With LOQ emblazoned on the lid, at first glance you might just think that this Lenovo machine is just a chunky laptop. There's no RGB built into the lid, it's almost like a slightly stealthy approach to gaming laptop design, but as soon as you glance at the rear, the LOQ screams «gaming laptop» with absolute certainty. But while this is a new gaming brand, you don't have to look too far into the past to find the LOQ posing under a different name, as it's basically the same design as the IdeaPad Gaming 3. Moving away from the IdeaPad brand makes perfect sense for Lenovo and gives this affordable powerhouse greater distinction.
The signature design elements are in the colour detail around the vents, most notably to the rear, but also with flashes of colour to the sides. This is just colour detail, there's no RGB except on the keyboard, so it's a little more subtle
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