L’Oréal unveils AirLight Pro hair dryer that adjusts to your hair type
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L’Oréal Groupe unveiled AirLight Pro, a sustainable hair dryer that can adjust to the type of hair it’s drying.
L’Oréal Groupe CEO Nicolas Hieronimus made the announcement in a keynote speech today CES 2024, introducing the AirLight Pro as a state-of-the-art hair drying tool that marries cutting-edge technology with a commitment to hair health and environmental sustainability.
Hieronimus’ opening keynote was historic as it marked the first-ever CES keynote by a beauty company. The product is backed by 150 patents — not bad for a non-tech company that is 115 years old. But that’s the nature of technology’s broad reach these days, where non-tech companies are leading with technology products and the tech itself fades into the woodwork.
AirLight Pro, developed in collaboration with Zuvi, a hardware startup founded by experts in drone engineering and science, boasts a blend of infrared-light technology and high-speed wind to revolutionize hair drying. The tool promises visually smoother and more hydrated hair while consuming up to 31% less energy across various hair types.
Hieronimus emphasized the strategic importance of this innovation, stating, “For 115 years, L’Oréal has harnessed science to create unforgettable beauty experiences. AirLight Pro epitomizes our commitment to augmenting beauty while reducing environmental impact—a vision for the future of beauty.”
The brainchild of a partnership between L’Oréal’s haircare expertise and Zuvi’s technological prowess, AirLight Pro incorporates Zuvi’s patented LightCare technology, utilizing infrared light and high-speed wind to efficiently dry hair
Read more on venturebeat.com
