Instagram is introducing Instagram Subscriptions, which will allow content creators to earn recurring monthly income via their content. Yes, Instagram users will now have to pay to access exclusive content of the creators they follow on the app. Informing about the same via a blog post Instagram said, "Creators inspire people around the world with their talents and push culture forward every day. At Meta, we strongly believe in enabling creators to make a living through our platforms and have built a suite of tools to allow them to do that—helping them get support from their audience, partner with brands and earn money from advertising or bonuses directly from Instagram and Facebook. We’re excited to introduce our newest monetization feature: Instagram Subscriptions."
It can be noted that Instagram is beginning to test Subscriptions and has made this feature available to a small number of US-based creators. These creators include 10 athletes, creators, influencers and celebrities on the platform. Over the next few months, the feature will be extended to more creators. "Starting today, we’re beginning to test subscriptions with a handful of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers," the application wrote in the post.
"With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already," it added. If you want to see how Subscriptions works then you can follow and subscribe to these creators:
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