How popular content creators are building inclusive community with Facebook Gaming
Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
What does it take to build an online gaming community — and why is a commitment to diversity and representation so important? It’s the right thing to do, but it also makes business sense. Diversity and representation increasingly matter to gaming audiences, and those audiences have proven to be engaged, loyal fans.
Two Facebook Gaming creators, Mikel Owens, or Thrive Gaming, and Bre Eazzy, shared the popular content creator perspective during a panel at the 2nd Annual GamesBeat and Facebook Gaming Summit. They joined Luis Renato Olivalves, director of global gaming creator partnerships at Facebook, to talk about how they started and where they are now, what resonates with followers, what it takes to reach them, and how to build more diversity in online communities online.
Both Mikel and Bre came into streaming with no expectations, and at first never considered the possibility that video games could be a full-time gig. Now both pride themselves on creating fun, positive, and welcoming environments for everyone, choosing Facebook Gaming as their platform. Creating that environment is the most important way to turn viewers into fans and friends who keep coming back to hang out.
“For me, it’s about engaging with every person that comes in there,” Mikel says. “People come to streams as a way to get away and have something they enjoy, have a place where they can be entertained. I try to come with a lot of energy, have fun with the streams and engage with them, ask questions, just try to have them all involved.”
The 2nd
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