Apple Inc.'s newest devices are designed to help you be more adventurous outdoors, become a better content creator, and—according to the company—keep yourself alive.
That's the vibe I got after testing the new iPhone 14 lineups, Apple Watch Ultra, and AirPods Pro 2—Apple's latest top-of-the-line products. They're expensive, yes, but many will feel the new offerings make them worth the money.
Apple is releasing three new watch models (Apple Watch SE, Series 8, and Ultra), two iPhone models (the 14 and 14 Pro, each in two sizes), and the second-generation AirPods Pro. As a Bloomberg Pursuits journalist who focuses on lifestyle products, I'm going to home in on those packed with the most features and therefore the priciest ones—the Apple Watch Ultra (from $799) and iPhone 14 Pro (from $999).
Apple Watch Ultra
With a 49mm titanium case and a rugged appearance, the Apple Watch Ultra is not your ordinary smartwatch. Yes, it has all the features other Apple Watches have, but it's able to handle extreme outdoor conditions.
The customizable “action button,” available only on the Apple Watch Ultra, is on the left side of the device and coated in a color called “international orange.” It's a new hardware addition to make the watch easier to navigate. By pressing the physical button, you can track workout intervals, start up a built-in diving computer (the Oceanic app by Huish Outdoors LLC, available this fall, which automatically launches after you submerge, and calculates and monitors dive parameters), set up a stopwatch, or drop waypoints—geographical pinpoints—along your route.
Coupled with dual-frequency GPS, the waypoints feature allows anyone from hikers to people living in dense urban areas to accurately document the
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