Genvid launches a publishing division headed by former Ubisoft producer
Genvid Technologies has started a publishing division and hired former Ubisoft production leader Arthur von Nagel.
Von Nagel will become vice president of production at Genvid Entertainment. He will oversee the Genvid Entertainment product slate and manage its creative and production teams. That means he will work with outside teams that are producing the company’s Massive Interactive Live Events (MILEs), which are a kind of interactive narrative media.
The first example of a MILE was Rival Peak, which Pipeworks made for Genvid with funding and support from Facebook. Rival Peak saw 100 million minutes of viewing in the spring of 2021. Part game, part reality show, Rival Peak let an audience vote on what 12 AI characters would do in an outdoor survival game.
“It’s a really an absolute pleasure to be able to be a part of this and to help grow a team to make these things real,” von Nagel said in an interview with GamesBeat. “I’m, you know, managing a lot of the relationships with our developers and with our IP holders. So my role is doing a lot of people management, a lot of kind of connecting the dots, and team building.”
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Genvid’s cloud technology enables the audience to participate in the interactive events that they’re spectating. Jacob Navok, CEO of Genvid, spoke at our recent GamesBeat and Facebook Gaming Summit last week about MILEs and audience-driven games. The latest game is Pac-Man Community, which is an instant game on Facebook. Streamers can share the game with their audiences and audiences can join in by controlling Ghosts chasing down Pac-Man. Genvid has been working on the tech for more than a decade, first at Square Enix and then
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