Gamelight is Named Best AI Platform for Mobile Marketing

droidgamers.com:

Germany-based mobile marketing platform Gamelight has won the prestigious Platinum Award for Best AI Tool at the dotComm Awards, a leading international competition celebrating outstanding achievements in web creativity and digital communication. 

You may not have heard the name “Gamelight” before, but you’ve almost been impacted by it. The company has rapidly become a major player in the mobile marketing world, boasting a vast userbase across numerous game recommendation platforms. 

In fact, right now Gamelight is the world’s largest rewarded marketing platform, thanks in large part to its revolutionary AI algorithm. 

Reacting to the award, Gamelight co-founder Gunay Aliyeva remarked, “AI’s influence on the mobile marketing sector is undeniably profound, and we take great pride in spearheading this transformative shift. 

The acknowledgement we’ve received from the dotComm Awards affirms the innovation of our platform and further fuels our drive to push the boundaries of what’s achievable in mobile marketing.”

Of course, this isn’t the first award Gamelight has scooped. It also won two further Platinum dotComm awards, for Data Gathering and Implementation and for Best Digital Advertising Campaign.

Plus, the company recently received the prestigious Digiday Technology Award 2023, in the fiercely competitive Best Mobile Marketing Platform category. 

So, how exactly does Gamelight’s award-winning AI algorithm work?

Firstly, it delves into users’ gaming histories to collect information on user preferences, favored genres, prior interactions, and demographic information such as age, gender, location, and so on. 

Then, it uses this data to create highly personalized recommendations, resulting in better engagement and more