Former WarnerMedia CEO Jason Kilar has joined the board of directors at the online gaming platform company Roblox. The appointment, which was effective as of September 13, will see Kilar joining board chairman and Roblox CEO David Baszucki, as well as lead independent director Anthony P. Lee, and board members Gregory Baszucki, Christopher Carvalho, Gina Mastantuono and Andrea Wong.
The appointment signals Roblox’s interest in expanding beyond gaming to be more of a general entertainment platform, given Kilar’s prior experience as a chief executive at media and entertainment companies for over 15 years, most recently as CEO of WarnerMedia. Prior to this, Kilar was the co-founder and CEO of the subscription video service Vessel,acquired by Verizon in 2016. He also helped co-found and served as the CEO of Hulu, before announcing his resignation in 2013 when he then joined the board of directors at DreamWorks Animation.
Currently, Kilar serves on the board at Wealthfront Inc. and Opendoor Technologies Inc. The executive also holds a B.A. in Journalism and Business Administration from the University of North Carolina at Chapel Hill and an M.B.A. from Harvard Business School, Roblox’s announcement states.
The addition comes at a time when Roblox’s user base is aging up and the company is looking to cater to its slightly older demographic with new experiences.
At its annual developer conference, the company recently announced its plans to offer avatar-based voice calls, as part of its broader initiative tocater to users 17 and up. During the conference’s keynote, Roblox CEO David Baszucki also suggested that thousands of adults would eventually meet and form real-life relationships through Roblox over the next five years.
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