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Exploding Kittens has raised a lot of money on Kickstarter’s crowdfunding platform over the years, and it’s at it again with a campaign for a zany new tabletop game called Hand-to-Hand Wombat.
The company’s latest campaign has raised $409,000 from 7,339 backers (at the time of this writing) over the past three days. And on top of that, the company has sold a house for $1.
To juice the excitement in the campaign, the Los Angeles company decided to sell a mini house for $1, said Elan Lee, CEO of Exploding Kittens, in an interview with GamesBeat. It’s one of those one-person luxury houses on wheels.
“Giving away the house for $1 is step one of many insane, ridiculous items that we are going to sell on Kickstarter for $1,” Lee said. “We didn’t want to tell people about the first one. We actually just wanted it to happen randomly. That was just the tip of the iceberg. There are a ton more items of that caliber, and that level of insanity that we’re just going to be putting up randomly on our page always for $1.”
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Lee’s company has been exceptionally good at stirring excitement on Kickstarter, and that’s why the company’s titular game has sold 18 million games to date. A former Xbox game designer and alternate reality game creator, Lee started the company with Matt Inman, comic artist and creator of The Oatmeal. Their team has made 30 games to date.
Over the next 26 days, Exploding Kittens promises more Wombat-themed extravagances to celebrate the company’s new game, Hand-to-Hand
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