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destructoid.com:

Another week, another tedious story of rich men jumping on a bandwagon just as the wheels fall off. Electronic Arts has announced that its EA Sports division is partnering with multi-million dollar clothing company Nike in a new endeavor that will bring blockchain elements to the former’s range of popular sports titles.

EA Sports will work in alignment with Nike Virtual Studios in order to bring the sportswear manufacturer’s new NFT range, known as “.Swoosh“, to the studio’s range of annual releases. One would assume this refers to titles such as EA Sports FC (formerly FIFA), Madden, and EA Sports PGA Tour. Details were not released on how the controversial blockchain technology would be incorporated into its video games, but the publisher noted that details will follow in the near future.

What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH

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