WWE Announced Multi-Year Partnership With Twitch
gamespot.comWWE has had a weird relationship with Twitch over the years. After not allowing its talent to participate on streams, the company reversed that decision last year during Wrestlemania weekend. It removed past restrictions on wrestlers' use of «third-party platforms,» including Twitch and Cameo. Now WWE is all-in with partnering with the streaming platform in a multi-year deal.
On Monday, WWE announced it's officially partnering with Twitch which will see the return of the official WWE channel and popular WWE Superstar channels. In the statement, WWE announced it will debut a new companion stream to Monday Night RAW, taking fans «behind the scenes and closer to the in-ring action.»
These streams will be hosted by a rotating cast of hosts and will regularly feature appearances by WWE performers and focus on «unique and exclusive content such as backstage interviews, and more.» Viewers can stream the sidecast live every Monday beginning at 8 p.m. ET on a browser by going to the WWE Channel or the Twitch app itself.
Additionally, the official WWE channel will be home to other live productions and will serve as an alternate live-streaming feed for all of WWE's premium live event postmatch press conferences, similar to what New Japan and AEW do with their NJPW World and YouTube channels, respectfully.
The original Twitch ban came after a number of controversies involving wrestlers ranging from dropping racial slurs while playing Call of Duty to them randomly revealing widespread health issues throughout the locker room. WWE had attempted its own Cameo-style format during Wrestlemania but soon dropped plans for that rollout, which led to some instant classic moments with the Undertaker.
Read more on gamespot.com
