Adobe to Sell Generative AI Subscription With Copyright Assurance
Adobe Inc. is planning to sell subscriptions for new artificial intelligence services — including legal assurance against copyright infringement claims.
Business customers will be charged a flat-rate subscription for company-wide access to new so-called generative AI tools — the type that can generate content such as text or images from a prompt — across Adobe products, Ashley Still, Adobe senior vice president, said in an interview. Still said pricing will be negotiated with individual customers depending on the size of their organizations.
A key part of the offering: Licenses will remove watermarks from generated images, and if a customer is sued for infringement, Adobe will pay damages and help in court, Still said. The company provides a similar service for Adobe Stock, its library of digital images. Adobe's shares gained 4.2% in New York on Thursday.
In the quickly evolving area of AI imagery, Adobe has tried to position itself as a responsible industry citizen by offering products that won't plagiarize or create offensive imagery. The longtime creative software leader calls its Firefly line of tools trained in large part on its own stock library “the only commercially safe generative AI offering in the market.”
Tools that generate images from text prompts have been made available in the company's flagship Photoshop software and via a standalone image generator. Those features will also be present in the new version of Express, Adobe's web-based design tool, the company said Thursday in a statement. There will be an image-generating cap under the new enterprise licenses, though “it would be unusual for normal use to hit the cap,” Still said.
As major software makers rush to add new AI features into existing products, few
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