Sign up for the GI Daily here to get the biggest news straight to your inbox
Today, in a keynote, EA provided details for EA Sports FC 24, its new rebranded football title.
The show kicked off with CEO Andrew Wilson sharing a story of his youth as a football fan, culminating in the executive sharing that the firm eventually aims to connect with one billion football fans.
Among the series of announcements during the presentation, EA Sports president Cam Weber revealed that the company also plans to invest $10 million into community-level football "on a global scale." It intends to partner with organizations and partners to inspire young football players, said Weber.
The keynote also featured a number of appearances by former and current professional women's and men's footballers.
Alex Scott, the 2007 Women's UEFA Champions League winner and EA Sports ambassador, shared that EA Sports FC 24 will be adding Google Pixel Frauen-Bundesliga, Germany's highest women's competition association. Also, Liga F, the top league of women's football in Spain, will join.
Notably, women's football will be finally coming to Ultimate Team. Scott added that EA Sports FC has signed an exclusive multi-year agreement with the league to represent every club and stadium across the FC portfolio.
Nick Wlodkya, senior vice president and general manager of EA Sports FC, also revealed a number of new features and reveals.
One of the newest is FC Pro, an esports platform intending to pit players together in a competition leading to the FC Pro championship. The mobile game FC Tactical, described as a turn-based version of the sports title, was also announced.
While the name FIFA was not mentioned during the show, Wlodkya said among the directives
Read more on gamesindustry.biz