CES 2024: Nvidia Rolls Out GeForce RTX 4080 SUPER, RTX 4070 Ti SUPER Chips, Claims Leadership of “AI PC” Race
Nvidia Corp., whose chip technology dominates in data centers used to create artificial intelligence software, announced new products to help the personal computer industry lure consumers with “AI PCs.” Nvidia unveiled three new desktop graphics chips with extra components that will let gamers, designers and other computer users make better use of AI on their personal machines without having to rely on remote services accessed over the internet. The chips, updated versions of existing offerings, will be offered at a “great new price,” the company said Monday in a presentation at the CES trade show.
Nvidia's rivals Intel Corp. and Advanced Micro Devices Inc. have already touted what they say is a new era for the industry: AI PCs. The companies argue that AI software is more secure and responsive when it's run on the PCs themselves rather than over the internet. Nvidia now claims its graphics chips are the best engines to power the new types of laptops and desktops.
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The new GeForce RTX 4080 SUPER will get more processing cores and faster memory. It can run Stable Diffusion XL image generation software 1.7 times faster than the equivalent model from the previous generation of Nvidia technology, the company said. The new chip will also power games with ray tracing — building an image by calculating the path of individual rays of light – at 4K resolution. The product is scheduled to go on sale Jan. 31 for $999. The company also unveiled an RTX 4070 Ti SUPER for $799 and a 4070 Super for $599, which will be available later this month.
Paired with new software and optimizations of AI models that Nvidia is also releasing, the products will offer an “order of magnitude” improvement over machines
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