CEO Joe Kiani reveals reason for Masimo's "crazy" pursuit of $100 mn Apple Watch battle

tech.hindustantimes.com:

In a persistent legal battle, medical device company Masimo remains unwavering in its fight against Apple over the alleged Apple Watch patent infringement. The lawsuit was won by Masimo, leading to temporary ban being slapped on Apple Watch Series 9 and Apple Watch Ultra 2. Tha ban has been lifted for till further notice.Masimo's CEO, Joe Kiani, recently shared the reason behind his dogged determination to pursue the Apple Watch patent lawsuit in an exclusive interview with The Wall Street Journal, shedding light on his commitment to challenging the tech giant.

So. what was the reason to continue fight the tech behemoth Apple over this Apple Watch dispute? Kiani said, "No one is standing up to them." And then he astonishingly added, "If I can do it, it might change Apple for the better." The intent, he has indicated is to make Apple a better-behaved company when it deals with other, smaller, companies.

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Kiani concluded by highlighting the sense of duty that he feels. He said, "I feel like I have to do this. If I can change the most powerful company in the world from continuing to act badly, that'll have more impact on the world than anything else I'm doing."

Since the dispute ignited in January 2020, Masimo has invested approximately $100 million in the legal pursuit. This commitment is notable, especially considering Masimo's total profit for 2022 amounted to around $144 million, as reported by WSJ.

Despite warnings from Masimo employees and Kiani's associates about the formidable challenge of taking on Apple, Kiani remains resolute. "People were telling me I'm crazy and I can't go against Apple," shared Kiani. "They have unlimited resources."

While Masimo's ongoing legal clashes with