Cards Against Humanity is suing Elon Musk rocket venture SpaceX, alleging that Musk's company turned a plot of land it owns in Texas into a worksite without permission, or in its words, «completely fucked» it with «gravel, tractors, and space garbage.» Photos of CAH's once-vacant Texas lot show piles of construction materials on the land, which SpaceX has apparently been using without permission as storage space for work on its Starbase headquarters and launch site.
Why does a card game maker in Chicago own a plot of land in Texas in the first place? Aside from making the popular party game, the people behind Cards Against Humanity are known for political publicity stunts. They once sold 30,000 boxes of pasteurized bull feces labeled «bullshit» as an anti-Black Friday gag, for example, and in 2017 crowdfunded the purchase of a plot of land near the US border in Texas to «take a stand against the building of a Border Wall,» as it's described in the lawsuit.
Cards Against Humanity has maintained the land since, and last year a local homeowner who noticed that SpaceX had started using the plot tipped off a CAH executive, according to a Reuters report. CAH alleges that, after it discovered SpaceX's trespassing, the company gave it a «12-hour ultimatum to accept a lowball offer» for its land. CAH opted to sue, instead.
Part of CAH's justification for the $15 million in damages it seeks—aside from the justification that it's unlawful to exploit land you don't own without permission—is that its reputation for following through on its stunts is part of its identity. It didn't just make a mock-up of the «bullshit» product as a joke, it actually mailed bull feces to people. So if it now doesn't protect the land it bought on behalf of its backers, its reputation will be tarnished, the company argues.
«Our longstanding reputation as a company that makes outrageous promises and actually keeps them is on the line!» wrote the game publisher. «We promised we'd use every legal tool
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