Call of Duty Black Ops 6 Reportedly Set to Launch Straight Into Xbox Game Pass
Microsoft will soon announce its intention to release this year’s mainline Call of Duty game straight into Game Pass, according to a new report.
The Wall Street Journal reports that Microsoft will announce the plans during its Xbox showcase event in June.
"Microsoft plans a major shakeup of its video game sales strategy by releasing the coming installment of Call of Duty to its subscription service instead of the longtime, lucrative approach of only selling it a la carte,” WSJ reported. Microsoft declined to comment when contacted by the publication.
The report tallies with recent comments from Xbox president Sarah Bond, who indicated all Microsoft’s games, including those developed by the recently acquired Activision, will launch straight into Game Pass.
Microsoft has faced tough questions around the potential cannibalization effect of Game Pass, particularly on games that launch on the service day-one. While Xbox executives have insisted sales can be boosted by a game’s presence on Game Pass, some publishers remain unconvinced. Former Activision boss Bobby Kotick, for example, was always against putting Call of Duty into subscription services. Unlike Microsoft, console rival Sony does not release its new exclusives straight into its subscription service.
In an interview with IGN last year, Xbox boss Phil Spencer was asked how he’d handle his and Kotick’s different ideologies after the deal to buy Activision Blizzard closed. "Well, there's a different person making the decisions," Spencer laughed.
New Call of Duty games sell for $70 and usually shift around 25 million copies per year, amounting to hundreds of millions of dollars in revenue. By releasing this year’s Call of Duty straight into Game Pass, Microsoft potentially risks cannibalizing those sales.
Of course, Activision will also launch Call of Duty across Xbox, PlayStation, and PC as a game that can be bought outright. But with Game Pass subscriber numbers failing to grow meaningfully Microsoft is under pressure
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