There are two camps when it comes to buying video games: those who want to join the conversation immediately, and those who don't mind waiting a bit and grabbing a great video game deal. In the complex and gigantic world of video game deals, sometimes those two needs converge into one: game preorders, for example, will often see discounts or other enticements ahead of release. But generally speaking, the best way to get a deal on a video game, whether it's for your PS5, your Xbox, your Nintendo Switch or your PC, is to just wait.
It's no secret the best time to buy an Ubisoft game, for example, is a few weeks after launch. Ubisoft is often generous with its video game deals, so if you don't absolutely need to play the newest Assassin's Creed or Far Cry, just wait a bit and you'll get it for less than retail. As time goes on, that deal can become even better. Mario + Rabbids: Kingdom Battle is a great example. A full-priced game at launch back in 2017, you can find it now for less than $20. And it's a great game, too.
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There are always video games on sale. Sometimes, those deal prices will be the lowest prices, ever, and will occur over an otherwise nondescript time period. You can find games on sale constantly, but the absolute best times to score deals on games generally fall into two categories: special publisher events, and Black Friday.
Without a doubt, Black Friday is the best time to score tons of deals on everything, but in particular, video games. Once upon a time, Black Friday was the Friday immediately after Thanksgiving, but the event has grown to
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