Avengers: Endgame director Joe Russo reveals why the MCU films have so much humor in them. Having grossed $25.6 billion at the worldwide box office, the MCU is the most successful film franchise of all time, and over the past 14 years, audiences have become wrapped up in the characters and the world of these heroes. The films stand as some of the biggest pieces of shared cultural moments of the 21st century, as the dialogue has become quotable in everyday conversation.
One defining aspect of the MCU is the franchise's sense of humor, which originated back in 2008's Iron Man, due to the film not having a finished script and having to rely on Robert Downey Jr.'s improv skills, which director Jon Favreau was well suited for because of his comedy background. The franchise would further be defined in The Avengers as the banter and wit of the script was one of the film's highlights, and subsequent MCU films have gone tried to capture that. The comedic elements of the MCU have now become just as much of an attraction for audiences as the action scenes.
Related: Some Of Marvel's Most Iconic Jokes Were Improvised
Russo reveals exactly why the MCU films have so much comedy in them and says it is the key to Marvel's success. While speaking with Deadline, via TheDirect, Russo revealed that Marvel Studios President Kevin Feige likes to test Marvel films to see how audiences are enjoying them. Feige wants audiences to have a good time, and part of the way to track that is with humor. Russo said:
«Well, Marvel’s secret sauce is that Kevin likes the films to be entertaining, right? And entertaining typically involves humor, and I think that Kevin’s very big on testing movies and I think he likes to sit in the test screening and hear the
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