Avengers: Endgame director Joe Russo has claimed Marvel never had a set plan for the MCU. Marvel Studios has developed a reputation for playing the long game. It all began with 2008's Iron Man when the post-credits scene clearly set the nascent shared universe on a trajectory toward 2012's The Avengers.
Then, in 2014, Marvel Studios announced their entire Phase 3 slate — running all the way up to Avengers: Infinity War Part II, set to come out in 2019. Marvel's Phase 3 plans changed a lot over the years; movies were dropped, added, shuffled, and even rethought, with Avengers: Infinity War Part II morphing into Avengers: Endgame. But nonetheless, the studio has retained its reputation, and viewers continue to assume Marvel Studios is planning for years ahead.
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Speaking to Deadline at the Sands International Film Festival of St. Andrews in Scotland, Avengers: Endgame director Joe Russo has suggested that reputation is exaggerated. According to Russo, the secret of Marvel's success actually lies in its adaptability.
«The way it works at Marvel, and I'm sure at some point somebody will talk in detail about this, but part of [Marvel Studios president] Kevin [Feige]'s brilliance is that there isn’t really a plan. There's an idea, but you can't have a plan if the movie you’re making tanks. There’s no plan after that. Right? So, it's really about, as the movie succeeded, there was sort of an enthusiasm about well, what else could we do? And then that's when new ideas would come out, And there was hopes. Oh, we hope one day that we can get to the story, if we keep doing this right maybe we could all get there, you know, like Infinity War and Endgame.
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