Assassin's Creed, The Crew and Rainbow Six boost Ubisoft revenue up 14% in H1

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French publishing giant Ubisoft has reported a 14 per cent increase in revenue for the six months ending September 30th.

In its financials for the period, the company called out both The Crew Motorfest and Assassin's Creed Mirage as contributing to sales. Ubisoft says that the former has outperformed its predecessors in terms of consumer spending and buying the season pass, in addition to outdoing 2018's The Crew 2 in terms of acquisition and monetisation.

While the latest entry in the Assassin's Creed franchise would not launch until October 5th, after the close of the Q2 period, pre-orders for the title were registered and Ubisoft says that the franchise's back catalogue saw a boost off the back of Mirage's launch.

The company says that Mirage has performed in line with Origins and Odyssey, meaning that it hasn't hit the record-breaking heights of 2020's Valhalla. It's worth noting that that title launched right as the PlayStation 5 and Xbox Series X and S consoles launched, meaning that players were likely looking for something to play on – and justify the purchase of – their new hardware. It was also still during the COVID-19 pandemic, when many were staying at home and looking for ways to occupy their time.

Ubisoft also called out Rainbow Six: Siege as having "a remarkable performance" during the Q2 period. For the first half of the financial year, the title saw net bookings rise by "close to" 50 per cent year-on-year.

“Ubisoft delivered an excellent second quarter, well above our expectations. Activity was mostly driven by the performance of our back-catalog, thanks in particular to the remarkable growth of Rainbow Six Siege, in an overall competitive environment for first-person shooter games," Ubisoft CEO and