Apple Had Burned More Than $10 Billion On Its Autonomous Car Project, But Employees Are Reportedly Happy Over Its Cancellation
It recently came to light that Apple had canceled its car project, which was internally referred to as ‘Project Titan,’ and with the abandonment, the company has re-assigned the 2,000 employees formerly stationed at the self-driving vehicle division to proceed with work on generative AI.
While some may have found it frustrating that all of those countless hours and energy spent for more than a decade would go up in smoke with the snap of a finger, a new report sheds light that some of Apple’s workforce is actually happy about the autonomous car project coming to an end, even after it is estimated that the technology giant invested around $10 billion trying to compete with Tesla.
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The Apple Car project was sometimes referred to as the ‘Titanic disaster’
Work on ‘Project Titan’ was initialized as a concept, and it commenced shortly after the company was done wrapping up the first Apple Watch in 2014. At the time, the California-based giant had a clear intention, which was to take on Tesla and seize a sizable chunk of the market when it came to electric cars. However, having an ambition is a commendable attribute, but achieving it is a whole different ball game.
As The New York Times reported, some employees were happy to see an end to the car’s development, referring to it as the ‘Titanic disaster.’ After all, a continuous leadership change, goal switching, conflict of interest, and differences in this sector’s future would have frustrated any employee. Fortunately, not all is lost here, and there are other avenues that Apple can take advantage of this $10 billion investment. It is said that work on ‘Project Titan’ was not severed because of engineering challenges but because it was not financially viable.
There were whispers claiming that charging $100,000 per car was insufficient for Apple to enjoy a healthy profit margin, and given that the most
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