Apple expected to unveil the iPhone 15. Here’s what to expect
Apple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter's marquee product.
The showcase at Apple's Cupertino California, headquarters comes as the company is mired in a mild slump that has seen its sales drop from last year in three consecutive quarters — with management signaling another downturn is likely during the current quarter that will be capped with the release of its iPhone 15 lineup. The malaise is a key reason Apple's stock price has dipped by nearly 10% since mid-July, dropping the company's market value below the $3 trillion threshold it reached for the first time earlier this summer.
As has been case with Apple and other smartphone makers, the next model isn't expected to make any major leaps in technology. The array of iPhone 15 choices, likely to range from lower-priced basic models to more expensive premium versions, are expected to consist of mostly incremental advances to the device's chips, battery and cameras.
One of the biggest anticipated changes that Apple is expected to announce is a new way to charge the iPhone 15 models and future generations. The company is expected to switch to the USB-C cable standard that is already widely used on many devices, including its Mac computers and many of its iPads.
Apple is being forced to start phasing out the Lightning port cables that it rolled out in 2012 with the release of the iPhone 5 because of a mandate that European regulators are imposing in 2024. It's unclear whether Apple will initially limit the switchover to USB-C ports to models made specifically for the European market or make the change worldwide.
If Apple decides
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