Anyone can now buy FF14’s pizza emote, two years after you had to order $15 of delivery food to get it (maybe)
Two years after Final Fantasy XIV launched a pizza-eating emote to a surprising amount of controversy, anyone can pop along to the MMO’s in-game shop and buy it for under a fiver.
The Eat Pizza emote was originally offered exclusively as part of a promotion with US delivery service Grubhub. The deal, launched a few days after the Endwalker expansion, invited players to use a promo code when ordering $15 or more worth of food in return for the emote. As the name suggests, Eat Pizza lets your character, uh, eat pizza.
The promotion quickly descended into chaos, with some players complaining that they had received their code - despite spending several times over the required amount - while others took to sites like eBay to flog the codes they had received for hundreds of dollars. (Thanks, PC Gamer.)
Even Grubhub themselves seemed to get caught up in the confusion, seemingly telling some players that the promotion was a lottery, while others were told it was first come, first served. (Whether or not supplies of the virtual emote were limited was yet another detail nobody seemed to be clear on - the FF14 site implied that codes wouldn’t run out, while Grubhub apparently disagreed.)
New optional items have been added to the #FFXIV Online Store!
Show off your sheer delight after snacking on a delicious slice of pizza with the Eat Pizza emote, and more!
