Animoca Brands acquires Azarus to bring streaming to Web3 games

venturebeat.com:

In a quest to expand metaverse gaming, Animoca Brands has announced the acquisition of Web3 streaming platform Azarus.

Azarus is pioneering blockchain-based game streaming. The strategic move aims to integrate Azarus’ innovative technology into Animoca Brands‘ portfolio, further enhancing the streaming capabilities within Web3 games. The price for the acquisition of the majority stake wasn’t disclosed.

Animoca Brands, which has invested in hundreds of Web3 game companies, wants to solidify its position as a key player in the rapidly expanding Web3 space. By combining Azarus’ expertise in blockchain-powered game streaming with Animoca Brands’ experience in developing and publishing digital games, the deal will align with Animica Brands’ broader goal of harnessing Web3 technology to create a player-owned economy in which creators, gamers, and streamers can control their digital property rights.

Animoca Brands aims to accelerate a major shift in gaming culture in which Web3 serves as the incentivization layer. Azarus’ technology allows gamers to unlock new sources of revenue, reward their audience, and incentivize their followers. Viewers in turn can direct revenue to their favourite creators, freeing them to produce outstanding content. Along with its unique ability to engage and reward audiences, Azarus provides a unique opportunity to naturally drive in a measurable way viewers to off-stream destinations such as brand properties, ecommerce or Web2 and Web3 games.

GamesBeat Next 2023

Join the GamesBeat community in San Francisco this October 23-24. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.

Yat Siu, executive chairman of Hong Kong-based Animoca