Saudi Arabia’s NEOM will invest $50M in Animoca Brands

venturebeat.com:

Saudi Arabia’s ambitious NEOM Company threw its support behind Web3 in a big way today with a $50 million investment into Animoca Brands.

The initiative for NEOM and the investment in Animoca Brands, a game publisher with hundreds of investment in Web3 games, is aligned with the Saudi Vision 2030 plan to modernize the country. Saudi Arabia’s crown prince, Mohammed bin Salman Al Saud, is serious about diversifying the economy beyond oil and steel. It’s part of a $37 billion plan to invest heavily in gaming.

I recently visited Saudi Arabia and saw Animoca Brands chairman Yat Siu at a gaming event there. And NEOM’s The Line was one of the most interesting projects I’ve ever heard about. The Saudis want to build a brand new city, dubbed The Line — in a linear form, not a circular one as most cities have. It will stretch 170 kilometers across the NEOM region in northwest Saudi Arabia on the Red Sea and could eventually be home to nine million people. It will incorporate modern industries, train technologies, and new ways to house people.

Animoca’s nWay division CEO Taehoon Kim spoke at our GamesBeat Next conference last week, talking about making fun Web3 games with a symbiotic link between Web3 and Web2 players.

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Saudi Arabia views NEOM as an accelerator of human progress. It’s a ground-up project envisioned as a living laboratory. It will be a hub for entrepreneurship, innovation, and a new model for livability, combining thriving businesses with environmental conservation and exceptional quality of life. NEOM