Lamborghini Launches Fast ForWorld to Bring Supercars to Metaverse Gaming With Animoca Brands
Lamborghini has teamed up with Animoca Brands for its Web3 debut. As part of the partnership, supercars from the luxury Italian automaker will be launched by the Hong Kong-based game software firm into metaverse gaming ecosystems. The move from Lamborghini is aimed at getting customers acclimatised to the future of immersive marketing and brand engagement strategies that resonate with a newer generation of customers. This is Lamborghini's first interoperable blockchain-based implementation of its iconic vehicles in gaming.