AMD Ryzen AI 300 “Strix” APU-Powered Laptops Launched: Combine Zen 5 CPU, RDNA 3.5 GPU & XDNA 2 NPU Cores, First Die Shot Pictured

wccftech.com:

AMD has officially launched its first Ryzen AI 300 "Strix" APU-powered laptops which combine Zen 5 CPU, RDNA 3.5 GPU & XDNA 2 NPU cores.

AMD's First Copilit+ Ready APUs Are Here! Meet The Ryzen AI 300 "Strix" Family For Laptops, Equipped With Up To 12 Zen 5 Cores, 16 RDNA 3.5 GPU Cores & 55 TOPS XDNA 2 NPU

The AI PC ecosystem is evolving by the second as everyone tries to get a piece of the cake. AMD was essentially the first chipmaker to introduce an "AI PC" SOC with its Phoenix APU family back in 2023 and this was followed by the release of the much improved Hawk Point series which offered higher NPU TOPS.

Related Story AMD Unveils Amuse 2.0, A Feature-Rich AI Suite Powered With XDNA Super Resolution Technology

With the arrival of the Microsoft Copilot+ PC platform, AMD is going even grander & introducing its Ryzen AI 300 "Strix" platform which combines several aspects to meet the demand for these next-gen transformational AI experiences in the consumer world. For AMD, the goals are very clear, to offer increased AI performance, offering rich new GenAI & Copilot+ experiences, and all while doing so locally on the PC.

So today, AMD is finally launching its its new Ryzen AI 300 "Strix" APU family for laptops and the naming might confuse you a bit but it's a fresh new approach to a new beginning of the AI PC ecosystem. AMD's Ryzen naming scheme over the past two generations looks like the following:

• Ryzen 7040 (Phoenix) -> Ryzen 8040 (Hawk) -> Ryzen AI 300 (Strix)

The starting from 300 series is to mark the 3rd Generation of the AI PC APU with Phoenix being the first and Hawk being the second. It's also mentioned that with Ryzen AI, AMD is converging its portfolio & no longer relying on a fixed TDP for a select SKU. So they don't have to use the U/H/HS series branding anymore. Instead, AMD is giving OEMs the flexibility to adjust these APUs to their demands with TDPs of 15W and up to 54W. The "HX" designation will mark the cream of the crop SKU while the non-HX