Amazing Final Fantasy VII Red XIII 3D billboard wins advertising award

destructoid.com:

A dazzling Japanese “3D” billboard for Square Enix hit Final Fantasy VII Remake Intergrade has been declared the winner of a contest held by the Tokyo Outdoor Advertising Association (TOAA).

The Final Fantasy VII 3D billboard, which could be seen in Tokyo back in the winter of 2021, stars beloved party member RED XIII, who is chased down by a Shinra helicopter high up over the rooftops of Midgar. Fortunately, it all ends happily, as our boy falls into a toy warehouse, for some goofy fake moustache chicanery. It’s a genuinely fascinating and gorgeous piece of animation, and one can only imagine how much joy it brought to onlookers during the holiday period.

You can check out the full animation in the video below.

The Tokyo Outdoor Advertising Contest, which is held every two years, recognizes advertising that it believes not only displays creativity and amazing visual design, but that also suitably fits in with the environment, offering a form of “art and spectacle” over the general crassness and tackiness of most advertising. Also brought into consideration are the advert’s impact on the surrounding area, and whether or not it disrupts the aesthetic of the local area.

While 3D billboards are nothing new, they are still incredibly sparse in their use in mainstream society, generally located to major metropolis’ such as Tokyo, New York, and countries such as China and South Korea. They use depth perception and optical illusion to make characters appear to be leaping out from the buildings themselves and, when partenered with imaginative brands and beautiful animation, make for visually stunning talking points for passerbys.

Final Fantasy VII Remake Intergrade is available now on PS5 and PC.