Alan Wake 2 Yet to Recoup Dev, Marketing Expenses as Tencent Raises Stake | Push Square
Despite the love it received from core gamers and critics alike, Remedy's recent effort, Alan Wake 2, has yet to make back its development and marketing budget. This surprising situation has plenty of contributing factors, which we first covered in December, but the reality is that sales are soft. No doubt striking while the irons are hot, Chinese multinational holding company Tencent, the largest video game company in the world, has increased its stake in the Finnish developer from 5% to 15%, securing additional shares and voting rights.
That's according to Remedy's financial statement for the first quarter of 2024, which reveals that the second entry in the storied series has sold 1.2 million copies as of February and that revenue from the game has yet to make back development and marketing costs. Last month, Remedy claimed it had recouped «most» of its investment (thanks, Wccftech), but the final number remains unknown. In addition, the Finnish developer admitted to a 22.2% decrease in revenue in its final tally for 2023.
Spotted by Gamesindustry.biz, tech conglomerate Tencent seized the opportunity to acquire more shares in the studio, increasing the company's influence. Prospects for Remedy's future (that we know about) include Control 2 and remakes of the first two Max Payne games.
«My name is Alan Wake, I'm a writer»
Sales top 1.3 million units
Are you surprised to see Alan Wake 2 struggle to recoup costs? What do you think of Tencent's increasingly significant stake in Remedy? Let us know in the comments section below.
Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the most succulent of PlayStation stories. With five years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.
AW2 had really poor marketing, the game is too weird for the mainstream, lack
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