After dramatic twists, AI in 2023 goes mainstream; India sets user safety, privacy, guardrails
India enacted new laws on data privacy and storage as it moved to a higher gear to safeguard users and define the compliance framework for BigTech in 2023 when technology galloped at an unprecedented pace.
From excitement and awe around Artificial Intelligence (AI) to the virality of OpenAI's ChatGPT and India's crackdown on deepfakes to New Delhi's determined moves on digital sovereignty, dramatic twists and turns in the tech landscape defined an eventful 2023. The spotlight was clearly on the social media platforms and BigTech.
India's resolve to safeguard netizens from new kinds of user harms emerging in the digital space was clear, as the government moved decisively to craft regulations and laws.
It crafted a future-ready framework that would not just protect digital personal data but also ensure an open, safe and trusted internet backed by tighter accountability for digital and social media platforms operating in India.
The government talked tough with social media platforms after several 'deepfake' videos targeting leading actors, including Rashmika Mandanna, went viral, sparking public outrage and raising concerns over the weaponisation of technology for creating doctored content and harmful narratives.
It also asked platforms to act decisively on deepfakes and align their terms of use and community guidelines as per the IT rules and current laws.
Further, the government made it clear that any compliance failure will be dealt with strictly and evoke legal consequences.
Globally, macroeconomic woes and growth challenges kept BigTech on the edge as companies tightened their belt and indeed their purse strings and resorted to mass downsizing at the start of 2023.
Social media space continued to buzz with action amid the
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