AI generated propaganda matches effectiveness of genuine content, study finds; AI boom raises alarming concerns over big tech's surging water consumption; Ludhiana industry gains insights on AI advancements at LMA session; AI technology aids US and allies in monitoring China's Taiwan invasion intentions- this and more in our daily roundup. Let us take a look.
A study involving 8,000 US adults reveals that AI-generated propaganda is nearly as convincing as original propaganda. Stanford and Georgetown University researchers fed sentences from suspected state-aligned covert propaganda into GPT-3, demonstrating the model's ability to create persuasive articles. The findings raise concerns about increased propaganda volume, making detection challenging. Participants, informed of the propaganda sources, were presented both actual and AI-generated articles in December 2021, The Economic Times reported.
Big Tech giants, including Microsoft, Google, and Meta, are significantly increasing water consumption to cool data centers amid the artificial intelligence boom. Concerns arise over the environmental impact, with academics estimating AI-driven water withdrawal to reach 4.2-6.6 billion cubic meters by 2027. Researchers stress the urgent need to uncover and address AI models' hidden water footprint, given freshwater scarcity, prolonged droughts, and aging water infrastructure, Financial Times reported.
Ludhiana Management Association (LMA) hosts a session on AI implementation, featuring Accenture's Pranav Arora and BCG's Rashik Gupta. The event, attended by 200+ members, focuses on AI's role in Ludhiana's textile, bicycle, and ancillary industries. Emphasizing AI's transformative potential, it encourages businesses to adopt intelligent technologies for enhanced efficiency and competitiveness. The gathering facilitates networking, fostering collaborative innovation for mutual growth in the region. LMA sees AI as a pivotal force in Ludhiana's collective advancement.
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